I've seen the blogs, news stories, Tweets and all manner of opinion on Scientology and throughout have wondered what would be the attraction in the first place. That story doesn't seem to have been written. I hope to one day.
Meanwhile, I've come across on Marty Rathbun's blog (http://markrathbun.wordpress.com/31-factors/) and on the www.scientology-cult.com site something called 31 factors. Within telling what some claim David Miscavige is doing wrong, is a glimmer of what could be right about this religion, what would attract people to it's teachings and ways. Makes for fascinating reading.